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1

Grocery retail loyalty program effects: self-selection or purchase behavior change?

Lars Meyer-Waarden, Christophe Benavent

Journal:

Journal of the Academy of Marketing Science

Year:

2009

Language:

english

File:

PDF, 302 KB

english, 2009

2

The Impact of Loyalty Programmes on Repeat Purchase Behaviour

Meyer-Waarden, Lars, Benavent, Christophe

Journal:

Journal of Marketing Management

Year:

2006

Language:

english

File:

PDF, 323 KB

english, 2006

3

GÉRER LE PORTEFEUILLE CLIENTS : une application au Benelux

CHRISTOPHE BENAVENT

Journal:

Décisions Marketing

Year:

1995

Language:

french

File:

PDF, 1.17 MB

french, 1995

4

The effects of purchase orientations on perceived loyalty programmes' benefits and loyalty

Meyer‐Waarden, Lars, Benavent, Christophe, Castéran, Herbert

Journal:

International Journal of Retail & Distribution Management

Year:

2013

Language:

english

File:

PDF, 195 KB

english, 2013

5

Technologies de la fidélité

Francis Salerno and Christophe Benavent

Journal:

Décisions Marketing

Year:

1996

Language:

french

File:

PDF, 197 KB

french, 1996

6

Determinants of e-consumer productivity in product retrieval on a commercial website: An experimental approach

Ben Mimoun, Mohamed Slim, Garnier, Marion, Ladwein, Richard, Benavent, Christophe

Journal:

Information & Management

Year:

2014

Language:

english

File:

PDF, 2.02 MB

english, 2014

7

ORIENTATION CLIENT

Christophe Benavent and Francis Salerno

Journal:

Décisions Marketing

Year:

1998

Language:

french

File:

PDF, 213 KB

french, 1998

8

Une approche cognitive des facteurs de réussite des nouveaux produits

FRANCIS SALERNO and CHRISTOPHE BÉNAVENT

Journal:

Recherche et Applications en Marketing

Year:

1991

File:

PDF, 1.63 MB

1991

9

SPÉCIAL PRIX || ÉLASTICITÉS-PRIX ET STRUCTURE CONCURRENTIELLE

CHRISTOPHE BENAVENT

Journal:

Décisions Marketing

Year:

1995

Language:

french

File:

PDF, 787 KB

french, 1995

10

[IEEE 2006 International Conference on Management Science and Engineering - Lille, France (2006.10.5-2006.10.7)] 2006 International Conference on Management Science and Engineering - Control and Organizational Learning in MNCs: Proposal of a Framework

La Villarmois, Olivier, Benavent, Christophe, Firmanzah,

Year:

2006

Language:

english

File:

PDF, 601 KB

english, 2006

11

ALLIANCES DE MARQUES

ROBERT W. RUECKERT, AKSHAY R. RAO and CHRISTOPHE BENAVENT

Journal:

Décisions Marketing

Year:

1994

File:

PDF, 1.40 MB

1994

12

ALLIANCES DE MARQUES

ROBERT W. RUECKERT, AKSHAY R. RAO and CHRISTOPHE BENAVENT

Journal:

Décisions Marketing

Year:

1994

File:

PDF, 1.40 MB

1994

13

CONTRÔLE ET GESTION

Christophe Benavent and Francis Salerno

Journal:

Décisions Marketing

Year:

1999

Language:

french

File:

PDF, 187 KB

french, 1999

14

MARKETING ONE-TO-ONE : Un entretien avec Don Peppers

CHRISTOPHE BENAVENT and Don Peppers

Journal:

Décisions Marketing

Year:

1999

Language:

french

File:

PDF, 395 KB

french, 1999

15

SPÉCIAL DISTRIBUTION || MESURER L'EFFICACITÉ DES CARTES DE FIDÉLITÉ

CHRISTOPHE BENAVENT and DOMINIQUE CRIÉ

Journal:

Décisions Marketing

Year:

1998

File:

PDF, 1023 KB

1998

16

LA LIGNE ÉDITORIALE

Christophe Benavent, Patrick Hetzel and Francis Salerno

Journal:

Décisions Marketing

Year:

1999

Language:

french

File:

PDF, 209 KB

french, 1999

17

SACRIFICE ET MARKETING

Christophe Benavent and Francis Salerno

Journal:

Décisions Marketing

Year:

1996

File:

PDF, 186 KB

1996

18

SPÉCIAL PRIX || Décisions Prix

Francis Salerno and Christophe Benavent

Journal:

Décisions Marketing

Year:

1995

Language:

french

File:

PDF, 220 KB

french, 1995

19

INTERFACES

Christophe Benavent and Francis Salerno

Journal:

Décisions Marketing

Year:

1998

Language:

french

File:

PDF, 200 KB

french, 1998

20

TRANSITIONS

Christophe Benavent and Patrick Hetzel

Journal:

Décisions Marketing

Year:

1999

Language:

french

File:

PDF, 178 KB

french, 1999

21

RUBRIQUE « DIGITAL »

Christophe Benavent

Journal:

Décisions Marketing

Year:

2010

File:

PDF, 202 KB

2010

22

RUBRIQUE « DIGITAL »

Christophe Benavent

Journal:

Décisions Marketing

Year:

2010

File:

PDF, 202 KB

2010

23

Éditorial

Benavent, Christophe, Raymond, Louis

Journal:

Revue internationale P.M.E.: Économie et gestion de la petite et moyenne entreprise

Year:

2002

Language:

french

File:

PDF, 145 KB

french, 2002

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